Jenna Lyons has that effortless, chic style that I love. As President and Executive Creative Director of J Crew she is the power force behind the label and in my opinion the one who single handedly turned the company around. Since joining J Crew in 1990 she has worked her way to the top and her wardrobe has certainly benefited as a result! She always manages to take casual staples like denim to another level by mixing in luxe pieces and her accessorizing skills are second to none. Jenna Lyons is cool. Enough said.
In a previous post from the other day, I talked about how J Crew was taking it to the next level with their terrific designs and updated concept. Well here's an example of what I mean. Their Fall 2011 collection consists of some pretty cool separates that are perfect for mixing into the wardrobe. Marissa Webb, head of women's design, says for this collection she combined the whimsy of The Great Gatsby and the feminine silhouettes and tailoring of Bonnie and Clyde - two great fashion reference movies that's for sure! These looks are full of colour, texture, and modern femininity. Love.
J Crew has undergone somewhat of a metamorphosis over recent years and it's all pretty much due to Jenna Lyons and her talented design team. From it's humble beginnings as a classic basics retailer, J Crew has gone on to become a bonafide fashion label. Now they have those great pieces that are perfect to mix in with your best high - low co-ordinated outfits. I have to admit I never shop there and only lately have ventured into their stores - but I definitely like what I see. These 3 video installments, directed by Douglas Keeve, who did Unzipped and Seamless, follows Lyons and her team as they venture off to Italy in search of shoes, fabrics, and prints for their upcoming collections. It's all very inspiring to see the label appreciate true craftsmanship and attention to detail plus the videos make me want to book the next flight to Rome asap!
